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Available through 12/31/20

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HERB ALPERT IS… Documentary Film Screening

“I think the ups and downs of my life can inspire others.” - Herb Alpert

The brand new documentary, “Herb Alpert Is...”, chronicles Herb Alpert's amazing career and contributions to the music industry and arts education. View the film from the comfort of your home! Purchase a ticket to watch the documentary and a recorded Q&A with Herb and filmmaker John Scheinfeld. 

A portion of each ticket supports the Kate!

With his trumpet, Herb Alpert turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records; He has won nine Grammys Awards between 1966 and 2014, and received the National Medal of Arts in 2012. Herb co-founded the indie label, A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor, worldwide. And through the Herb Alpert Foundation, he has given significant philanthropic support of educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA. John Scheinfeld’s documentary “Herb Alpert is…” profiles the artist, now 85, mostly from the perspective of colleagues like Questlove, Sting, and Bill Moyers. In their words, the shy, unassuming trumpeter is a musical, artistic and philanthropic heavyweight.

Runtime 113m

Purchase your ticket on the Eventive site ( to unlock the content; a ticket allows for 30 days of viewing from the date of purchase.